About Us | Curlability

Ayelet, the founder of Curlability, has always believed that the way we express ourselves tells our story long before words do.
Her curls were part of that story – bold, full of movement, sometimes untamed, always real.

As she grew, she realized that curls hold a kind of magic.
They dance to their own rhythm, they glow in the light, they refuse to be anything but themselves.
That energy became the heart of Curlability – a brand born to celebrate confidence, individuality, and the joy of being unapologetically you.

Every design, from Curly Heart Beats to My Curls, My Crown, carries that message.
It’s a love letter to self-expression, to color, to freedom.
Because beauty isn’t about control, it’s about confidence.
And curls? They’re not a challenge, they’re a superpower.

Inspired by her daughter, and by everyone learning to love themselves exactly as they are,
Ayelet created Curlability as a reminder that when you embrace who you are, the world shines a little brighter. ❤️